Unilever China and Alibaba Group recently signed an agreement to jointly build the biggest online and offline platform for sales, branding, cross-border e-commerce and innovation.

This partnership is the first time for Alibaba to develop a full channel, whole field group corporation with an FMCG company.

Under the agreement, the two companies will cooperate to expand distribution channels, which will give consumers in rural areas in China more convenient access to Unilever products.

In China, the Unilever store on Tmall Global will become the online platform embedded with the richest variety of Unilever products from around the world.

The two companies will further develop the application of big data, with which Unilever China can optimize the online advertising strategy and drive online to offline sales.

The two companies will likewise jointly develop the offline business with shared resources, and discover the innovative change to logistics mode in FMCG industry.

Special QR code developed by Alibaba will be put on the packages of Unilever products for trial. This is expected  help consumers easily identify counterfeit products with mobile APP and provide a special shopping experience for consumer.

In the last few years, Unilever has made proactive try in the field of e-commerce. It has opened an online flagship store on Tmall and started the cross-border e-commerce business on Tmall Global.